Beniko

Shifun-Senko (脂粉仙子, lit. Makeup Sage Child) is the queen of "Makeup Yōkai" (化粧妖怪 Keshou Yōkai). Her name as a human is Beniko (紅子 Beniko, lit. Crimson or Lipstick or Cheek Child).

(Soucre: GeGeGe no Kitarou Wiki)